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Tips for your WordPress site

43.2% of all websites worldwide use WordPress, making it the most popular CMS in the world. If you are new to it, it may feel a little overwhelming as the options and customizations possible are numerous. That’s why we’ve got your back and have compiled a list of the most important factors to consider when setting up your WordPress website so that you can make the most out of it and offer an optimal experience to your website visitors.

43.2% of all websites worldwide use WordPress, making it the most popular CMS in the world. If you are new to it, it may feel a little overwhelming as the options and customizations possible are numerous. That’s why we’ve got your back and have compiled a list of the most important factors to consider when setting up your WordPress website so that you can make the most out of it and offer an optimal experience to your website visitors.

Choose the right hosting provider

Choosing the right provider should take some careful consideration. As a first step, you need to define your business needs. For instance, a photography portfolio website that is content-heavy might require speed and storage features while an online store might require bandwidth and security. You should also have a thorough look at what the provider is actually guarantying in their policy, especially the uptime guarantees and the server reliability. Last but not least, make sure your hosting plan comes with fast and reliable technical support, especially if your team doesn’t have the technical expertise required. 

Pick the right theme

When it comes to picking a theme making the right choice is pivotal. Aim to pick a theme that is easily customizable, and supports a page builder of your preference (like for example Elementor or WPBakery). It should also come with detailed documentation and should offer support and updates. The theme should enable the website to render perfectly on all devices, including tablets and smartphones. If you are building an online store make sure to pick a theme with full WooCommerce support. It should be SEO-friendly and designed to work with the SEO plugin of your preference.

Install an SEO plugin

Search engine optimization can get you to have more visibility for your website in search engine results pages, having a direct impact on your business. Yoast SEO is our personal favorite. With Yoast, you can easily add SEO titles and descriptions to all posts and pages on your website. You can also add Open Graph metadata and generate an XML sitemap for all your website content.

Use A Cache Plugin

If your website is content-heavy (with images, videos, and products) it is prone to slow loading speeds. Websites like online stores, magazines, and portfolio websites will load slower if you don’t make optimizations to them. That makes a cache plugin a very effective way to speed up your WordPress website and lessen the load on your server.

Improving your website’s loading speed can improve SEO ranking, user experience, and conversions so you should definitely include it in your must-have plugins list. We recommend Litespeed and WP Rocket.

Optimize Your Images

Website speed is affected by a variety of factors and not optimized image and media files are one of them, as they can take up a lot of bandwidth. Website speed is also a google ranking factor, and you should definitely take that into account as well. We recommend optimizing your images before you upload them to your website. By doing so, you don’t end up with duplicates or multiple versions of one image. 

Use A Content Delivery Network (CDN)

A content delivery network (CDN) can speed up your website’s loading times as it caches your static content on a network of servers all around the world. Each website visitor is able to “download” content from the nearest server location rather than your main server, making your website load quicker. Our team at Honeypot recommends: Cloudflare

Minimize The Use Of Plugins

Having too many plugins can affect your website’s performance, and can lead to security breaches on your site or site crashes so any plugin which is non-essential should go.

However, it is not the number of plugins that may cause issues, but rather their quality.

Update WordPress, theme, plugins

You should make sure to keep your WordPress website up to date. When your WordPress files, plugins, or theme are outdated it poses a security risk to your website as it becomes vulnerable to attack. Another reason to keep your website updated is the new features and changes to the software and of course the performance improvements.

Backup your website

Backups are essential, especially if your business and livelihood depend on your website. There are two ways to implement automatic backups of your website:

1) Through your hosting provider. Most hosting providers offer a backup feature in their hosting plans, either included in the hosting plan or as a paid add-on.2) Using a backup plugin: you can find plugins you can utilize to manage your backups. We recommend All-in-One WP Migration and Jetpack.

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